Built to Help Sellers Win. Built to Help Realtors Win More.
RenoMaxIT was founded on one belief — every homeowner deserves to sell at their home's true value, not a discounted cash offer. We built the system to make that possible.
Renovate Now. Pay at Closing. Maximize Every Sale.
RenoMaxIT exists to close the gap between what a home is worth as-is and what it could sell for with the right renovations — without asking the seller to spend a dime upfront.
We partner with realtors and home sellers across Atlanta, Coastal Georgia, and Dothan to deliver fully managed, pay-at-closing renovations that unlock maximum equity for every client.
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Watch a Home Get RenoMaxed
From a distressed as-is listing to a move-in ready showpiece — with zero out of pocket. This is what RenoMaxIT does.
Meet the Team Behind RenoMaxIT
Two people with a shared belief — that every homeowner deserves to sell at maximum value, not settle for less.
Criseida Ferritiz
Criseida brings the operational backbone of RenoMaxIT — managing contractor relationships, project timelines, and the quality control process that ensures every RenoMaxed home meets the standard buyers expect and sellers deserve.
Her attention to detail and commitment to excellence means every project runs on time, on budget, and at the highest quality — so sellers can trust the process completely.
"Every home has a story. Our job is to make sure that story ends with the seller getting everything they deserve."
Gregory Bennett
Gregory built RenoMaxIT's realtor partnership model from the ground up — creating a system that gives real estate agents a genuine competitive advantage in every listing appointment, without asking their sellers to risk a single dollar upfront.
His background in business development and real estate gave him a clear view of the problem: sellers were leaving tens of thousands on the table. RenoMaxIT was built to fix that.
"Realtors deserve a partner that makes them look like heroes to their sellers. That's exactly what we built."
The Problem We Refused to Ignore
We saw it happen over and over. A homeowner ready to sell. A cash investor ready to lowball. A realtor powerless to stop it. The seller walks away with far less than their home was worth — and there was nothing anyone could do about it.
The alternative wasn't much better. Renovate first? That meant $40,000–$150,000 upfront, months of stress, contractor headaches, and no guarantee of return. Most sellers simply couldn't afford it.
So we built a third option. RenoMaxIT funds and manages the renovation. The seller pays nothing until closing. The home lists at peak value. The realtor wins the listing. Everyone wins more.
It started in Atlanta. Now we're in Coastal Georgia and Dothan — and growing. Because the problem isn't unique to Atlanta. Sellers everywhere are leaving equity on the table. And we're here to give it back.
"Instead of discounting or accepting a cash lowball, the seller chose RenoMaxIT. Listed at $374,900. Under contract in 3 days. Zero out of pocket."
Our Core Values
Every decision we make starts with one question — is this in the seller's best interest? If the answer is no, we don't do it.
No upfront cost. No interest. No hidden fees. The seller risks nothing. If the home doesn't sell, we don't get paid. Period.
We don't cut corners. Every renovation is designed to maximize buyer appeal and appraisal value — done right, the first time.
Realtors are our partners, not our customers. We make them look like heroes to their sellers — and they come back every time.
We move fast because time on market costs money. Every project has a timeline we commit to and a team accountable for hitting it.
We are obsessed with ROI. Every upgrade decision is made to maximize the seller's return — not to pad our project cost.
What Our Realtor Partners Say
"RenoMaxIT transformed what could have been a difficult listing into a competitive, move-in ready home that buyers loved. My seller walked away with significantly more than expected — and we were under contract in 3 days."
Your Satisfaction is Our Standard. Not Our Slogan.
We don't just renovate homes. We protect equity, build trust, and deliver results that speak for themselves. This is what we commit to every seller and realtor we work with.
Don't Just Fix It.
Don't Just Sell It.
RenoMaxIT.
Whether you're a realtor looking to win more listings or a homeowner ready to unlock your equity — let's talk.